Here you sit, scanning another article about how to write better blog posts. Is this the first blog article you studied, or did you dissect numerous fluffy blog posts?
Don’t check out just yet!
For the blogger, content marketer, or content manager, a good blog attracting readers is beyond satisfying.
How to blog effectively is the ‘brass ring.’
When writing blog posts, plan to spend 20% of your time crafting a compelling headline. You heard me right. With that in mind, we will now devote 40% of our time digging deep into headlines.
So, let’s dive into some tips for blogposts!
1. Good Blog Posts Offer Irresistible Headlines
Crisp and comprehensive headlines drive effective blog writing. Great blog posts examine every aspect of competitive headlines. Take note of search intent, use of numbers and special characters, the written format, and resonance with competitive articles.
Headlines draw the reader in through surprise, curiosity, emotion, and personality. How you manipulate these characteristics influences the power of your message.
Please keep your blog writing headlines as concise as you can. Most search engines focus on the first 65 characters of your heading. Tip: Use a SERP simulator to visualize how your title and meta description display on Google.
The best blog posts SERP’s reveal a blog post writer who knows the value of headlines.
How can YOU master headline writing?
Study formulas for headline writing
- Find the right ingredients for optimal attention-getting. The best blog posts use lists, how-to, case study, and ultimate guides. Write a post that matches search intent.
- Write several practice headlines, and then change them up. Run your working headline through several of these templates.
- What doesn’t work as a blog post list headline might form a great how-to article. Many templates will fit the same mold. Explore differing perspectives on your topic.
- Writing a good blog requires headlines that tell your readers what to expect from your post. Vibrant titles answer the question: ‘why should I care?’
Writing for blogs takes practice, practice, and more practice
- Grab a blank sheet of paper, open a new page on your portable device, and compose alternate headlines.
- Carve out practice time every day. The blog writing practice is arduous but worth the effort. Please mark your calendar and schedule a daily writing practice.
- Brainstorm 50–100 headlines at a time. Don’t censor yourself. Writing a blog is tedious, but with practice, very satisfying.
- What works? What doesn’t? Does the headline scream “this is a good post? I need to read more.”
- Continue practicing these blog writing tips, and you will be on the way to hooking those clients.
Your headline grabs their attention with the expectation of dynamic information. What next?
2. Master the Art of Building a Blog Post
You picked a topic and decided on a working headline. Now you will build on that foundation. Let’s move you forward with a roadmap to completing your post.
How to write a blog post outline
Express creativity to plan a clear outline. Brainstorm to ferret out unique content. Visual mind-mapping will unleash your creative potential. How does this work?
- Record your seed thoughts on a sheet of paper. Don’t concern yourself with placement, correlations, or patterns.
- Silence your inner censor. Don’t judge any entry as good or bad.
- Use lines to connect related entries—circle groupings of associated notations.
- How many groupings did you uncover? Are these enough for a thorough and complete blog outline? Did you miss any essential topics?
- These groupings now form primary subheadings. Give each of them a tentative label. As your post expands and fills out, they may change.
- Determine the best ordering for your subheadings.
- You now have a skeleton blog outline that you can expand.
- Blog outlines get better with age. Let them marinade and review later.
- Does it look good? Now you can research and compose your rough draft.
Craft a compelling headline
- Show that you walked the same path that they are on. Readers can now follow in your footsteps and avoid hidden obstacles.
- Let your readers know that you can help. You empathize with their concerns. And you have solutions to the problems plaguing them.
- Blog writing gives hope! Hope is the glue that binds readers to you.
Compose a conclusion that circles the wagons
- Sum up your main points and primary takeaway for readers. Offer a clear plan of attack.
- Express hope that your points resonate with readers and clear up some frustration.
- Consider offering a consultation, product, or download to help with the problem.
Flesh out the blog post content
- Make sure that every point is complete, developed to perfection.
- Read it aloud. Is the flow cohesive and smooth?
- Life and vitality should spring from the page. Can you do anything to add vibrancy?
You know how to write great blog posts. That much is clear after following these tips for writing blogs. But don’t be too quick to hit the “publish” button!
It’s time to perform due diligence and proofread your work.
3. What Makes a Good Blog Post Better? Proof Before You Publish
Proofreading matters. It sets you apart from the point-and-click marketers anxious to get their words into print. Why is proofreading important?
Writing a good blog post demands radical editing
Strive for clarity. Your writing is easier to read if you:
- Go easy on the adverbs. Your writing is more direct without them.
- Minimize the passive voice.
- Use short sentences and phrases to speed up the flow.
- Go for easy-to-read sentences. Your goal is reading a section in one pass.
- Avoid rookie spelling and grammar mistakes. They will reflect on how readers view you.
- Catch errors before your readers do. When your fingers slip, so does your credibility.
Top blog posts lean on editorial proofreading tools
Low-cost or no-cost writing tools are essential. Use them for a fuller and more abundant blog writing presentation.
- The Hemingway App searches for many writing errors. Its low cost makes it invaluable in fine-tuning your document.
- Grammarly offers free and subscription service, which catches common grammar mistakes. You can even prescreen your email and social media.
- Most word processors include spelling and grammar checks. Use these as a sanity check.
Next, you must understand the value of user experience. How does the ‘feel’ of your writing engage the reader?
4. Effective Blogging Optimizes the User-Experience
User experience describes a reader’s interaction with your content. It fuels their responses, reactions, and ultimate decisions.
You should know how to write a good blog post — to craft an article that embeds itself in the mind of your reader.
Use an in-flight reality checklist. Satisfy search intent
- Deliver on the promise made in the headline. Your blog post title drew the reader to you. Now you must close the deal.
- Write a blog post that addresses every question of your reader.
- Remember — your post is about the reader and his needs. Address readers as “you.” Come across as personable and personal.
- The blog post page presentation is pleasing. You optimize white space, outlines, descriptive headers, sub-headers, and photos.
- Keep your language simple. Easy to understand.
- Have a straightforward call to action. Only one. Don’t confuse your readers with many decision points.
- Make your content attractive and easy to search for online.
- Above all, you must always walk in time with your readers. Resonate with them through in-depth knowledge of them.
5. Writing For A Blog Assumes Intimacy with Readers
You want to write better blog posts. Reflect for a moment on your personal relationships. How did you become familiar with them?
Writing a blog post calls for similar in-depth knowledge. Fortunately, you can access robust online tools that stimulate persuasive blog post writing.
Research tools enhance blog post writing
Ahrefs, SemRush, and Moz all offer a broad selection of tools to uncover your niche’s interests.
- Primary and Secondary Keyword research helps to write a great blog. Google indexes searches and prioritizes your blog posting based on how closely it matches search intent.
- Focus on ideal keywords related to a client’s niche or related interests.
- Identify your influencers — those others consider the experts — and study their blogs. Equip yourself to make a blog post that influencers share. Grow your presence online.
- Let the competition design your posts — write a blogpost mirroring competitive blog articles.
What do you write in a blog? Poll your audience
- Do you send out a newsletter? Ask blog readers to identify one to two things they can’t get a handle on. Answer their questions in a future post.
- Did you know that many social media platforms offer an option for polls? Ask your readers to rank three to four areas of interest. Reader interaction is current. Get a usable picture of what they are thinking of NOW. Fill out your blog post editorial calendar and begin work on more blog post outlines.
- Follow related niche social media sources. Reader threads on Facebook and Twitter may uncover areas of dissatisfaction. Again, readers will point you in the right direction if you know where to look.
Writing a blog post is a community project. Check out your neighbors.
- Observe patterns. Look for types of posts. How long are the blog posts? Do they follow one format or several? Is there “evergreen” material — stuff that is always popular?
- You can learn how to write an effective blog post. Competitive articles reveal much about search intent. Will a Content Gap Analysis pinpoint topics that others DON’T write about? Expose the weaknesses of leading blog articles and improve your game!
- Look for content that you can make better! Write it in your own words, pour your personality into it, and put it back out there.
You Know How to Write Better Blog Posts! What’s Holding You Back?
You came here to find tips for writing blog posts: no fluff, no excess, just reliable information on how to write blog content.
Radical new blog posting tips stand by, ready to propel you forward. Now you can get started with your first blog article.
Please leave comments below and share how you used this information.
Now, onward with your blog writing!
Norm Brekke is the owner of Savvy Content Marketing. He is a Smart Blogger Certified Content Marketer and SEO Strategist. Norm’s SEO-optimized content will generate search traffic and increase reader engagement for your blog or company. Discover more about Norm by visiting him on LinkedIn, and explore some portfolio offerings here. Let’s talk about your unique needs!