“2021 will be my best year of content writing . . . ever!”
You know how important it is to produce engaging content. Content writing and blogging go hand-in-hand to form a powerful medium. Through it, you communicate inspirational ideas, thoughts, and emotions. Your content writing services can have a significant impact on the lives of others!
But lately, your content writing business dream has fallen flat. You struggle whenever you start new development content. Your confidence has taken a nose-dive. Maybe you don’t get the engagement you want. Perhaps your metrics aren’t ranking as highly as you would like.
Rather than spend a lot of time in content production, you ask yourself what you could be doing differently. What skills need focus?
Something needs to change, either in your perspective or actions.
It would be best if you had a new approach and a roadmap to better writing. As with any journey, the road ahead is full of detours and distractions.
But what if you had a set of guidelines to keep you going in the right direction? A plan that assures success every time you write?
The most crucial step is to give readers the motivation to follow you. Why should your readers trust you, and not the dozens of other writers vying for their attention?
So what content writing basics should you dig into? Here are nine content writing tips to follow.
Let’s dive in.
1. Create Personable Content Writing
The internet is awash with new content posted daily. Writers dazzle readers with crisp ideas, convincing arguments, and recycled content. The missing piece is something that engages. Give your readers something that fosters loyalty.
Try to resonate on a personal level. Let your personality shine through. Do you bring a smile, or a snort of laughter, when speaking with others? Fold that unique element into your writing.
Are you a Type-A person? The chances are good that your personality permeates your writing. Cut loose that persona and let it infuse your copy. Imagine your written words flowing from your tongue in a conversation. If you envision your content writing experience as merely an academic project, your readers will do the same.
You are now ready to unleash the new you, but how can you keep fresh content in the hopper?
2. Find Techniques For Creative Writing On-the-Fly
Face it; there are days when you don’t want to write. You gaze in terror (or frustration) at your keyboard. Crickets! Your creative well is empty. Perhaps we need a new routine.
How long does it take to develop a new habit? Current wisdom tells us that you need 21 days. If that is true, where are you in the process? Are you languishing when you should be unstoppable? You can alter your course.
Make writing part of your every-moment routine. Carry a small notebook. Buy one small enough to slip into a pocket or your carry-bag. Don’t trust your memory. Some of the best ideas appear and disappear in moments.
Would you like a sure-fire method to carry yourself through dry times? Every day, without fail, brainstorm and record at least a dozen fresh ideas. Your content writing skills will grow exponentially, and you will approach every writing day full of confidence.
So, you have a brilliant blog ready, but you are hesitant to share it. How can you take your freelance content writing skills to the next step?
3. Be Fearless: Let Content Writing Motivate You
Take a moment and ask yourself — what is content writing? Answer that question and push back the fear that paralyzes you.
Sitting at the computer, or staring at a blank sheet of paper and starting a document is challenging. Some content writers never overcome that paralyzing fear and get to a finished deliverable.
If you want to produce unique and valuable content, you must put aside the things that hold you back. You may have feelings of inadequacy, lack of originality, depth of material. You can and must conquer each of these feelings, and others that may threaten to derail you.
To write fearlessly, write more! Please pay attention to what you write, fine-tune it, and put it out there. With each new piece, you can watch your confidence grow. Publish it and move on.
4. Great Writing Answers the “Why”
Your desire to create better content is spot-on! But desire by itself won’t cut it. You must generate content that resonates with and grabs your audience. Start with Why for bodacious content writing topics
Brainstorming content writing topics can wear you out!. Your goal is to know what material strikes a chord with your unique reader base. Let’s look at some ideas to raise the bar.
Develop an intimate knowledge of your readers. Put together a written sketch that defines the vital characteristics of your chosen niche. Describe their age, interests, buying habits, and particular areas of desired growth. Now you know where to direct your writing energy.
SEO content writing brings value to your readers. Keep them attached to the page and not skimming. The longer they stay on your page, the greater your ability to influence them.
Present your writers with a clear call to action.
If your call is marginal or absent, you have wasted your time.
And they have moved on.
You worked hard to know your readers through and through. Now you are poised to move them forward with tangible action steps.
5. Solid Content Writing Runs Deep
There is no cookie-cutter solution to every problem. Your writing and suggestions are only valuable if they clear up confusion and guide readers in a helpful direction.
Convert your knowledge into actionable steps. Look at the big picture of a process and break it down into bite-sized pieces. Define the action steps and determine the best way to present a roadmap to completion.
Be creative. Don’t limit your output to mere text. Can you produce or link to a video, graphic, chart, or meme? You have no limits. Determine the process and transmit it effectively and attractively.
6. Walk Your Content Writing Down the Centerline
You haven’t got the time or depth of knowledge to write about anything and everything. Be wary of a tendency to drift away from your main topic.
Identify the topics that you have mastered. Prove your expertise in those disciplines. They are the focus of your writing. Devote time and dig deep.
As the depth of your knowledge expands, your confidence will grow, and your readers will value your output and advice.
7. Brevity Trumps Verbosity — Lean Content Beats Fluff
Can you take self-education and research too far? Perhaps. But the greater danger is information overload. Keep it lean. Learn to craft your words and reduce excess verbiage.
Everything you write matters.
Do you want readers to stay with you until the end? Form a quick connection with them and give them a reason to stay on your page.
Every character you drop on the page — words, sentences, and phrases — form an indelible mark. Your first impression dictates your staying power.
Keep your writing tight, pithy, and crisp. Don’t get sloppy with the overuse of adverbs, passive voice, and overly-complex sentences.
But writing by yourself can be lonely. Find some company for the journey.
8. Creative Writing Resources Expand Your Creative Toolbox
Use the power of networking to refine and improve your writing. Find an outlet to share and test your ideas.
How can you push yourself to become better? Learn. from others. You want a strong relationship with your readers. You know the importance of community. Make it a priority to get close to a group of peers and mentors who can help sharpen your skills.
Why are relationships meaningful? They invite you to step outside of your comfort zone. The feedback of others encourages you to become better. Groups open you up to new ideas and writing styles.
Grab a piece of paper and record the names of your favorite readers. Follow them, connect with them, interact with them. Has someone’s writing inspired or motivated you? Let them know about it. They may return the favor.
As you read, look for characteristics, styles, and patterns that you find attractive. Practice putting these nuances into your writing. Incorporate these techniques into your writing style.
Now, do these things day after day. Make regular practice a part of your writing practice.
9. Consistency Rules When Content Writing is King
Consistency is the fuel that will keep you on target. Familiarity with your writing will foster a comfort factor that draws readers in and makes them feel at home with your content writing.
Your definition of consistency may include word counts, hours spent writing, or blogs produced each month.
Consistency might refer to the distinct characteristics and style of your writing. What is your signature voice, tone, content, message, or platform?
Every writer faces a daily struggle to ‘gut it out’ and do the work. Don’t let yourself slip!
But if (and when) you do, dust yourself off and get back to the job.
Are you Ready to ROCK Content Writing for the New Year?
Position yourself to make 2021 a banner year in your niche.
You have a straightforward course of action and steps that will amp up your writing. Nothing holds you back from taking your content writing to a higher level.
Ok. Grab hold of these content writing hacks and get busy! Zen content writing is within your grasp.
Put these new strategies to work for you. Starting today, expect an impressive year of producing rich content.
Norm Brekke is the owner of Savvy Content Marketing. He is a Smart Blogger Certified Content Marketer and SEO Strategist. Norm’s SEO-optimized content will generate search traffic and increase reader engagement for your blog or company. Discover more about Norm by visiting him on LinkedIn, and explore some portfolio offerings here. Let’s talk about your unique needs!